What do we like about sublimation printing?

Wondering about the most durable and versatile printing technology? It’s now coming in, all in colour – sublimation printing. This printing technology opens the door to impressive possibilities for personalisation and reproduction of any design. In this post, we’ll tell you about the secrets of sublimation printing, its benefits and how it can be used in marketing.

What exactly is sublimation printing?

Sublimation printing is a technology in which special inks are transformed from a solid to a gaseous state under the influence of temperature and then penetrate the fabric structure. This process results in a permanent and clear print that penetrates the fibres of the fabric, rather than being deposited on their surface. The ink penetrates the fabric, creating a smooth print that becomes an integral part of the fabric. The sublimation print is soft to the touch and almost unnoticeable under the fingers, and retains its intense colours even after many washings. 

Possibilities of sublimation printing

Sublimation printing allows a design in any colour to be transferred to fabric with precise details, edges and complex tonal transitions. 

This technology can be used for T-shirts, sweatshirts, bags, backpacks, swimwear, as well as towels or advertising flags. With sublimation printing, we can create a striking print on a particular area of the fabric or on the entire fabric. The design does not fade and retains its vivid colours for a long time. For a very long time! However, it is worth mentioning that this type of printing works best on light-coloured, artificial materials, such as polyester. It will be the ideal substrate for marking sportswear and other accessories made from synthetic fabrics.

5 main advantages of sublimation printing

1. Perfect blending into the fabric

   Sublimation prints are so well blended into the fabric that they do not stick out and cannot be felt under the fingers. This makes them an ideal choice for sportswear, swimwear, backpacks and bags. The perfect blending into the fabric allows any graphics, patterns and colours to be applied to the fabric, which are perfectly embedded into the substrate.

2. Creativity across the entire surface

   With sublimation printing, we can transfer almost any design, graphic or logo onto the fabric. This type of printing will be ideal for marking both sections and the entire surface of T-shirts, bags and banners. This technology can be used on a variety of accessories, from promotional clothing to gadgets and interior design elements.

3. Durability, durability and more sublimation printing

   Sublimation prints maintain their qualities, even with frequent washing, exposure to light and daily use. Prints do not peel, fade or lose their colour intensity. If you want to be sure that your design and logo will have intense colours for many seasons – this technology is the perfect choice. In addition, the durability of sublimation printing has a positive impact on the environment. The lack of need to renew prints frequently reduces the amount of waste and resources consumed in the production process. This is in line with the trend towards sustainability and green business practices.

4. Excellent printing precision.

   Sublimation printing guarantees exceptional sharpness of detail and colour intensity. With this technology, it is possible to render any colour, create smooth, precise transitions and an almost photographic print quality. Marking garments in this way is an excellent way to expose your logo and create a striking garment that will serve your customers for many seasons.

5. Saving time and money.

   The sublimation process is relatively quick, and this means that you can deliver finished products to your customers in a short space of time. In addition, thanks to the proven quality and durability of the print, you don’t have to worry about complaints and frequent re-prints. Sublimation printing is most cost-effective for large print runs, and even these can be completed in a relatively short time.

Sublimation printing allows you to create very durable, striking designs. Garments marked in this way will serve their recipients for many seasons; the print will not wash, crumble or fade. This method allows any colour, pattern or gradient to be applied to the material, bringing even the most creative designs to life. If you are looking for perfect blending of the design into the material and incredible durability, sublimation printing is certainly for you.